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Published Survey

As the Nigerian business environment continues to develop, increasing number of organisations use surveys as a critical tool to gather accurate and insightful information for developing strategies in achieving their overall goals and objectives.

At MT, we provide customised surveys that align with your core mandates as well as assist in identifying and understanding the internal and external operational challenge areas, capacity building and training gaps in your organisation. Our surveys provide critical data that empowers our clients by improving collaboration, efficiency and performance across their key functions.

Some of our surveys include the following:

Quick Service Restaurants (QSR) in Nigeria – Consumer Insights for Effective Customer Relationship Management Strategies

As the Nigerian Quick Service Restaurants (QSR) industry continues to produce attractive returns for operators/investors, new entrants and established industry players alike invest considerable resources towards earning the loyalty of their customers.
We therefore set out to discover the top four QSR factors that would drive customer patronage and brand loyalty. In the course of our research, we discovered from the results that TFC emerged market leader in quality of food; Sweet Sensation emerged market leader in quality of service; Mr. Biggs, Chicken Republic and Tantalizers were rated the most accessible QSRs and KFC emerged market leader in brand image.
Please click here to request a full copy of this report.


Fast-Moving Consumer Goods (FMCG) Industry in Nigeria

The Nigerian Fast-Moving Consumer Goods (FMCG) industry is getting more and more attractive as the outlook for major factor costs (power supply and capital) improves. The industry has grown steadily over the last five years. It recorded a tremendous growth, from $884 million in 2008 to about $58.58 billion in 2012. Established players in the industry are making efforts to expand rapidly to take advantage of the huge population base, while competition is intensifying from the global FMCG market place, especially from Asia.
Findings from our survey confirm that the FMCG customers in Nigeria are brand loyal and quality conscious, and provides compelling points for both established players and new entrants alike.
Please click here to request a full copy of this report.

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